An old blind man was sitting on a busy street corner in the rush-hour begging for money.
On a cardboard sign, next to an empty tin cup, he had written: ‘Blind – Please help’.
No-one was giving him any money.
A young advertising writer walked past and saw the blind man with his sign and empty cup, and also saw the many people passing by completely unmoved, let alone stopping to give money.
She took a thick marker-pen from her pocket, turned the cardboard sheet over and re-wrote the sign, then went on her way.
Immediately people began putting money into the tin cup.
After a while, when the cup was overflowing, the blind man asked a stranger to tell him what the sign now said.
“It says,” said the stranger, ” ‘It’s a beautiful day. You can see it. I cannot.”
